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Business Advancement Courses

We believe in order to have a great business you need to be a great learner. Real Estate One Academy offers many business advancement courses. From our Pathways to Success course through unique specialty certifications, your business can be built on a strong foundation.

Pathways to Success

Pathways to Success is designed to instruct and inspire new licensees and recently transferred agents in the tools and techniques offered through the Real Estate One Family of Companies, ultimately leading to a profitable and rewarding real estate business. Students are encouraged to follow the 16 Module Path and participate in the online learning simultaneously. Every Monday 2 modules are presented for 8 weeks. Agents should pre-register, however they may begin the 16 module sessions on any Monday. A student may make-up any missed modules with separate registrations. All sessions are held at the Real Estate One Academy 25800 Northwestern Hwy., Southfield, MI 48075.

Pathways Class Schedule

Module 1 - 9:30AM-12:00PM

  • Orientation, Company History and Culture, Market Trends

    The first course in a series of 16 modules. This course is designed as an agent orientation to the brokerage side of Real Estate One Family of Companies. Speakers include the President and/or V.P. of Broker Services. Agents will learn the history of the company, become familiar with company culture, discuss current market trends and learn about Real Estate One Charitable Foundation and insurance options for agents.

Module 2 - 1:00PM-3:30PM

  • Regulatory Compliance and Company Policies

    This module addresses various legal issues from a State, Federal, and Company policy perspective. Review of do not call policy, internal arbitration, dispute resolution, legal defense, proper handling of earnest money deposits.

Module 3 - 9:30AM-12:00PM

  • Know Your Support Team!

    Every transaction takes a team of experts to create a great service experience from the beginning to the closing table. Meet with the pros from John Adams, Capital Title, and Insurance One to discover the latest mortgage, title and insurance service options with tips to deliver excellent customer service throughout the transaction.

Module 4 - 1:00PM-3:30PM

  • Marketing Yourself Professionally

    During this segment, sales associates learn strategies to build their personal brand as well as represent their company’s brand image. Sales associates are introduced to all of the tools and products available on our client relationship management system, OnePlace. The most essential marketing skills from press release creation to social media presence are covered. Information continuity programs are also presented during this module

Module 5 - 9:30AM-12:00PM

  • Working with Purchasers

    During this module you will learn how to discover the needs of the purchaser and navigate the current market conditions. Your career will be much more rewarding when you learn how to be a counselor, not a facilitator. Comforting dialog, negotiating techniques, and tips on how to manage your time while offering the best service for your clients.

Module 6 1:00PM-3:30PM

  • Building Your Career on a Listing Foundation

    Agents will learn how to build a business foundation of taking listings and working with sellers. Learn prospecting techniques, preparation of a professional CMA, negotiations, listing transaction processing and more, to make your listing business soar! Brand your image as the real estate counselor, not a facilitator.

Module 7 - 9:30AM-12:00PM

Module 8 - 1:00PM-3:30PM

  • Prospecting - Building Your Sphere of Influence and Referrals

    Prospecting is the foundation of a successful long term career whether it’s online, in-person, or by mail. New ideas will be shared and discovered on how to build your book of business to last, how to work your sphere of influence, how to run an open house, how to build off referrals and more.

Module 9 - 9:30AM-12:00PM

  • Technology for Agents Part 1

    An introduction to the Real Estate One Family of Companies' Technology Services Part 1. Instruction includes e-mail alias, use of company Intranet and OnePlace-Contacts and CMA, domain names, marketing listings online, and maintaining prospecting through our 1st- to-Know.

Module 10 - 1:00PM-3:30PM

  • Technology for Agents Part 2

    The Real Estate One Family of Companies' Technology Services Part 2. This class covers Zipforms, OnePlace contacts and CMA integration, agent's online presence, social networking, social media for real estate professionals.

Module 11 - 9:30AM-12:00PM

  • Expanding Your Business Services

    Client Services will review opportunities for business growth including relocation, referrals, business partners, and the additional services you may provide your client. Learn how to plug into the resources for additional leads throughout the company.

Module 12 - 1:00PM-3:30PM

  • Rentals, Unique Sales, and Home Warranty

    Attendees will learn the basics of leases and RMO can help with and home warranty for their clients. Also covered are foreclosure, default property options, short sales and the processes involved with listing and selling HUD properties. Home Warranty benefits, questions, and are reviews.

Module 13 - 9:30AM-12:00PM

  • Regulatory Compliance - Understanding the Importance of Proper Techniques with Agency

    Agents learn real life applications of Agency, Disclosures and Company policy. Basic listing and sales forms will be reviewed and discussed, including dialogue for proper agency representation. Company policies and in-depth examples will be presented.

Module 14 - 1:00PM-3:30PM

  • Regulatory Compliance - Foundational Forms, What they Mean, and the "How to"

    Understanding the language of the most frequently used documents in a real estate transaction is critical for a real estate professional. This module will assist with the content and considerations for the filling in of the "blanks” and the most frequently asked questions.

Module 15 - 9:30AM-12:00PM

  • Regulatory Compliance - Fair Housing and Safety

    Fair housing practices beyond the basics learned during salesperson licensing classes. Examples and case studies are presented and discussed to ensure a thorough understanding of compliance with company policy as well as both state and federal law. Agent safety is discussed with suggestions surrounding open houses, buyer showings, disgruntled clients, and more.

Module 16 - 1:00PM-3:30PM

  • Regulatory Compliance - Protecting Clients and Following the Law

    Updates in Antitrust regulations, RESPA, and other legal areas regarding business relationships are covered. Tips to protect your clients from wire fraud are also presented. This class includes training in TRID regulations and how they directly impact the transaction including compliance and timelines.


Service Expert

Service Expert

Being a representative of your company comes with the responsibility to serve the customer, the best way possible. How can you turn satisfactory service into exceptional, memorable service? You can find out by taking this innovative track. This certification is awarded after successful completion of all 12 courses in the Customer Service Certification series. The program's content focuses on customer expectations, gratitude, communication, active listening, and accountability. This course is for Real Estate One Family of Companies agents only. After logging in click My Learning then Institute then Course Catalog, then Certifications.

Target Marketing Specialist

Target Marketing Specialist

Understanding and relating to today’s real estate consumer is key to attracting and servicing clients in an efficient, relevant way. Use these courses to learn about the various personas and how to identify and connect with each of them for more efficient, results-oriented sales and marketing. This course is for Real Estate One Family of Companies agents only. After logging in course is located under my learning, institute, certifications.

Sales Specialist

Sales Specialist

In a perfect world, sales people would always sell to the top. The key is knowing how to navigate your way there. These courses help strengthen and polish your foundational sales skills. This certification is awarded after successful completion of all 12 courses in the Sales Certification series. The program's content focuses on strategy, readiness, service, communication, commitment, and loyalty. This course is for Real Estate One Family of Companies agents only. After logging in course is located under my learning, institute, certifications.

Marketing Specialist

Marketing Specialist

Learn about best practices and modern marketing to use in organizing your sphere of influence, build business, promote yourself, and sell more homes. This certification is awarded after successful completion of all 14 courses in the Marketing Certification series. The program's content focuses on modern marketing strategies and techniques. This course is for Real Estate One Family of Companies agents only. After logging in course is located under my learning, institute, certifications.